Changing Times…

As the pandemic began to ramp up in mid-March of 2020, many businesses found themselves in a tricky position: pivot or stop moving all together. At the exact same time, I was in the middle of the biggest life change I’d ever experienced. Newly engaged, I was driving cross-country away from Chicago, my adopted home for the past 10 years towards Campbell, CA outside of San Jose to start a new life.

My fiance got a job as a front end developer for some of the top tech companies in the Bay Area, and we had already been living apart for six weeks before the pandemic swooped in. We packed up a mini-van with everything the moving company hadn’t taken a few days before (mostly our bourbon collection), and said goodbye to our cozy third floor walk up in Logan Square, our friends, and our family. My fiance was a born and raised city kid, having never lived outside of Chicago. And I was moving two whole time zones and three hours behind the rest of my family in Kentucky. We were excited, we were capable, and we were very, very scared.

We had to learn how to pivot just as quickly as our employers, and the brands we loved did. How do we find our place in a new community when we need to shelter in place? How do we work from home when our apartment doesn’t feel like home yet? And which box is that ethernet cable or my facilitation handbook packed in?

I found the most comfort and security in companies that pivoted to content creation; I found it to be a successful strategy for my employer at the time, and the resources I sought out for my own education and enrichment during the pandemic. That’s why I was thrilled when The Wunderlin Company approached me and asked me to help out with their pandemic content strategy. We began with this blog post and accompanying email highlighting what resources the team at TWC were drawn to in the pandemic, and then focused on re-visiting some of their most popular articles over the years in e-blasts, promoting original podcasts and webinars they created in-house.